Linxio Vehicle tracking app

Running a business and need help tracking your vehicles? Try Linxio, a mobile vehicle tracking app that keeps you updated with the whereabouts of your vehicles.

The Background

Lixio is a time-proven solution that helps businesses track their vehicles without additional installation and maintenance costs. The app allows companies to capture information about the whereabouts, distance, travel times and upload numerous vehicles onto their profile.

The Challenge

Allow companies to have complete control and services that the app provides, which are:

  • See their vehicles on a map: Tapping on any vehicle should reveal a pop-up with its location (GPS coordinates), vehicle’s speed, and the date and time that the information was last captured.

     

  • Browse a list of recent trips the vehicles have completed, including start date and time, end date and time, distance, start point, and endpoint.

  • The app should include a navigation UI with the following items:


    Vehicles
    Trips
    My Profile
    Setting

Research

I created a competitive analysis of other vehicle tracking apps in the market. But, first, I needed to find out if there were any gaps for improvements in the existing tracking apps and trends that I could pick up, such as similarities that users can identify.

The competitive analysis would also help develop the relevant survey questions to get the best outcome.

Survey

I formulated a few questions to understand my user’s needs and how this app might help them from my competitive analysis.

1. Does your business need a delivery service?

2. Do you use an automobile tracking app? If not, how do you keep track of your automobiles?

3. Which vehicle tracking app are you currently using?

4. What does it mean to have a vehicle tracking app for your business?

5. Would you like a live chat function for the tracking app?

6. Would you prefer to receive notifications onto the app and find the information you need?

7. Would you require to upload more than one vehicle to be tracked on the app?

Empathy Map

I illustrated my findings from the survey by assembling an empathy map. I did this because I needed a way to identify recurring patterns.

Insights

  • The user needs to be able to track multiple vehicles.

  • The user needs to chat with the driver and receive Live updates.

  • The user needs to browse recent trips, including date, distance, speed, and route.

  • The user needs a straightforward vehicle onboarding approach.

User Persona

Define

  1. How might we assure Brad that he can onboard all his trucks and track them?
  2. How might we provide a live chat on the App?
  3. How might we show Brad the information he needs for his vehicles?
  4. How might we help Brad onboard his trucks without a hassle?
  1. Communicate during the delivery of goods via the app.
  2. Give Matt an option to view past trips and current information for each vehicle on the map.
  3. Matt hovers his vehicle registration sticker and it will capture all the car information on the app.

Product Strategy

Information architecture

Card Sorting

Information Hierarchy

Interaction Design

Task Flows

Wireframe

Whiteboard Sketches

Paper Sketches

Low fidelity wireframes

Wireflows

Visual Design and Style Guide

Logo - Usage and specifications

A space of breathing

Colors

Typography

Iconography

Mockup and Prototype

Usability Testing and Iteration